Small businesses need to focus on CONSISTENCY in recruiting.
Small business recruitment needs to find more than job candidates because it requires suitable candidates who will help the business grow. The challenge? Small business owners must perform recruitment duties by themselves because they do not have access to the human resources support which large organizations provide through their specialized teams. The journey to success requires ongoing commitment.
Social Media as a Recruiting Tool
Many industries show their professionals sharing their work products and skills and personal characteristics through social media platforms. The process of building trust and visibility with potential candidates becomes easier when you maintain active engagement with them through platforms like LinkedIn and Instagram and TikTok which they already use. The process requires continuous attendance and follow-up activities to establish genuine communication with your target audience.
Why Indeed Still Works
For many professionals considering a career change, Indeed is often the first place they look. Why? The employees seek stability in their work schedule and payment system and workplace conditions.
When you create an ad on Indeed, don’t just list the job requirements. The available space needs to showcase what makes your business special.
Show your business is active and growing to demonstrate to candidates that there is ongoing work available.
Point out that your employees enjoy reliable, consistent schedules.
Emphasize opportunities for growth, training, or career advancement.
The job description needs to emphasize the elements of the position which candidates value most including benefits and company culture and work-life balance.
Your job advertisement functions as a business bragging point which enables you to show job seekers the stability they need regardless of their chosen field.
Organization = Consistency
The recruitment process becomes more challenging for organizations that fail to maintain proper operational organization. Keeping a simple record of:
Who you’ve found
When you reached out
How you followed up
The system will prevent you from doing duplicate work and losing out on potential candidates and top talent. Your business operations receive major advantages from using either a fundamental spreadsheet or CRM system.
The main word of this week is Consistency.
The recruitment process functions as a continuous system which requires ongoing strategic development. Your small business will attract better candidates and establish itself as an attractive workplace through your ongoing participation in outreach activities and job postings and follow-ups.
